A new book by Spencer Tarring

Everyone knows the price has gone up.

Hoeflation examines sex, status and the new economics of female desire. It is a field manual for men and an open ledger for women who want to know what men are really thinking.

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Serious economics first. Controlled kink second.

A physical Hoeflation hardback, photographed on warm ivory paper

What is Hoeflation?

The inflation of modern desire.

Hoeflation is the inflation of attention, expectations and optionality in the digital dating market, and the rising cost, for both sexes, of converting desire into stable love, family and a future.

The word existed before the book. Spencer Tarring is writing the book that gives it a serious definition.

The market changed. Our language did not.

Dating apps, social media and global comparison created new forms of abundance. Hoeflation asks what that abundance has done to the price of attention, the standards people carry and their ability to choose.

Attention

More access has not produced more certainty. The market is louder, faster and less honest about what its participants actually want.

Expectations

Global comparison changes the reference price. Men and women now judge local lives against an endless feed of exceptional options.

Optionality

Abundance can create desire, but it can also delay selection. The real test is converting options into a relationship capable of carrying weight.

A man absorbed in reading the Hoeflation hardback

Men read it for

The field manual.

Attraction, selection, optionality, leadership and the structure required to turn sexual power into something worth keeping.

A woman reviewing and annotating an open Hoeflation hardback

Women read it to inspect

The open ledger.

Not as villains or furniture, but as intelligent participants who can recognise the game, challenge the argument and enjoy the stories.

The book is the beginning.

Hoeflation is being built as an ongoing cultural property. The book establishes the thesis. The Index tests it. The conversation keeps the definition alive as the market changes.

01
The book
Stories, mistakes and practical laws from a life lived inside the market.
02
The Index
A recurring, evidence-led account of attention, dating and family formation.
03
The conversation
Essays, interviews and arguments in which men and women can recognise themselves.

The inaugural Hoeflation Index · 2026

The Price of Attention.

The first edition will track how access, expectations, economic readiness and relationship conversion have shifted across the UK and US. Every headline finding will link back to its source.

AttentionExpectationsConversionFamily formation

Get the first edition

The inaugural report

The Price
of Attention

2026Research in progress

Written by someone who kept the invoices.

Spencer Tarring is a British entrepreneur, technology builder, DJ and the author of The Dominus Code. Hoeflation is built from lived stories of status, excess, mistakes, relationships and the structures that survived them.

The authority comes with self-incrimination. A man who genuinely has options does not need to sound furious that women have them too.

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Read it before everyone has an opinion about it.

Join for publication-safe early chapters, the first Hoeflation Index findings and launch details from Spencer.